The right mobile solution can propel your business into the market quickly and effectively. But in order to know which solution will work best for your business, you need to be clear on the advantages and potential concessions of each, so you can measure them against your business goals.
In the new Moovweb white paper, "Creating the Right Mobile Strategy: What You Need to Know Before You Get Started", get the insight you need to make an educated decision on the move to mobile. From the white paper:
"Due to the explosion in mobile app availability and the craze for apps among consumers, most companies assume that a successful, relevant mobile strategy starts with a native app. The truth is, if a company's goal is to attract new customers (rather than generate loyalty among existing customers), a mobile website might be the more logical place to start."
Keep up with your customers -- and your competitors -- by developing a solid mobile strategy that makes the most of speed, flexibility and innovation. Read the white paper to find out how.